10x ROI Messenger Hacks
Lead Generation Specialist, seo online marketing, red deer alberta, how do I get more leads, get more sales michael-danyluk.com michael danyluk facebook messenger
Increase ROI and Lower Cost Per Lead
Lead Generation Specialist, seo online marketing, red deer alberta, how do I get more leads, get more sales michael-danyluk.com michael danyluk
So Why Messenger?
"E-mail is DYING!"
I'm sure you've heard it a million times, but the fact is E-mail will probably never die. But it definitely isn't as strong as it use to be, but free follow up with customers will ALWAYS be viable.

Now one of the reasons people say this, is because of Messenger. Now there are some amazing things about messenger, and I will share them with you, but note, messenger will never DIRECTLY replace E-mails. Both are tools you should be using TOGETHER to build your business.

Now one great thing is messengers open rates, usually over 90%. How ever, with that, your message NEEDS to contain high value to the customer. Because you reach them easier, but they can always block you easier. 

If you are interrupting them with something they don't care about, Your open rates fall off fast. E-mail can be more lenient on that. But lets talk about one of the ways to keep that open rate HIGH!
"E-mail is DYING!"

I'm sure you've heard it a million times, but the fact is E-mail will probably never die. But it definitely isn't as strong as it use to be, but free follow up with customers will ALWAYS be viable.

Now one of the reasons people say this, is because of Messenger. Now there are some amazing things about messenger, and I will share them with you, but note, messenger will never DIRECTLY replace E-mails. Both are tools you should be using TOGETHER to build your business. 

Now one great thing is messengers open rates, usually over 90%. How ever, with that, your message NEEDS to contain high value to the customer. Because you reach them easier, but they can always block you easier. If you are interrupting them with something they don't care about, Your open rates fall off fast. E-mail can be more lenient on that. But lets talk about one of the ways to keep that open rate HIGH!
The Power
Of Give-Away's
This is one of the BEST ways to keep that open rate HIGH. They say when someone opens your emails 3 times in a row, they are 80% likely to keep opening emails from you, same applies with messenger. This method gets you those initial opens. But with messenger there is a BIG BIG BIG difference.....
They don't need to give you an email to enter! If done right, they get instantly opt in through messenger, saving them time, and making your potential customer feel more secure (because they didn't have to give away their email, and they are protecting that more and more nowadays)
This is one of the BEST ways to keep that open rate HIGH.  They say when someone opens your emails 3 times in a row, they are 80% likely to keep opening emails from you, same applies with messenger. This method gets you those initial opens. But with messenger there is a BIG BIG BIG difference.....

They don't need to give you an email to enter! If done right, they get instantly opt in through messenger, saving them time, and making your potential customer feel more secure (because they didn't have to give away their email, and they are protecting that more and more nowadays)
Here is how it works
Here is how it works
01.
Create An Irresistible Giveaway
Create an offer that someone who is into your niche, WANTS to have. Example, coffee lover would love a few packs sample of different coffees
02.
Advertise The Giveaway
Using Facebook/Youtube Ads or Influencers, reach your target audience with giveaway. Leads will pour in when the right offer meets the right people.
03.
Follow up With A Runner-Up Prize
Now with your leads, time to make some money. Send them a "Runner Up Prize, In-Store Credit" Only redeemable on a certain amount purchased.
So Why Does this work?
The first big thing is you are offering people something WITHOUT taking an email Now a days everyone is very conditioned to swap an email for something online.

In face, people like this opt in method sooo much, that previous people I know who have used it and clients have got messages from their customers saying "This is the COOLEST contest I have ever entered!", "I wish more people did giveaways like this!" When is the last time you got that about an email or a regular ad? Exactly!
Lead Generation Specialist, seo online marketing, red deer alberta, how do I get more leads, get more sales michael-danyluk.com michael danyluk
The first big thing is you are offering people something WITHOUT taking an email. Now a days everyone is very conditioned to swap an email for something online.
In face, people like this opt in method sooo much, that previous people I know who have used it and clients have got messages from their customers saying "This is the COOLEST contest I have ever entered!", "I wish more people did giveaways like this!" When is the last time you got that about an email or a regular ad? Exactly!

Second is you're giving them a chance to earn something they LOVE for essentially free, since they never had to give you the email. Who wouldn't want something they love for no email, product costs or shipping costs?

Using this method you can get a ton of valuable targeted leads, but you had to pay to get the ad out, you have to pay for the giveaway products as well, so you're probably wondering, where is the money? Where is the ROI?

That is where this part comes in that makes this work like crazy, the Runner Up Prize!
Minus the actual contest winner, you now message EVERY lead you got on that list, and tell them they didn't win but they did WIN a Runner Up Prize! 

This prize MUST be IN-STORE CREDIT that expires in a week. One we like to do is $25 in store credit on a purchase of $50-$75 (depending on the margins for the store/business). The magic is it being a credit, NOT A DISCOUNT.

People feel they are literally leaving money in your store if they don't redeem it, not just a discount on something maybe they weren't in a rush to get. The "Credit" Gives them a sense of loss, and the expiry date gives the sense of urgency.

I have had people net over 5 figures in PROFIT off lists under 2000 leads generated with this contest, and that didn't include repeat business. Also, they have opened 2 messages now from you, one to enter a giveaway, the next one to get something for free. 

How likely do you think they are to open your third one? Make it count! 
Have a great day!
Michael Danyluk
Second is you're giving them a chance to earn something they LOVE for essentially free, since they never had to give you the email. Who wouldn't want something they love for no email, product costs or shipping costs?

Using this method you can get a ton of valuable targeted leads, but you had to pay to get the ad out, you have to pay for the giveaway products as well, so you're probably wondering, where is the money? Where is the ROI?
That is where this part comes in that makes this work like crazy, the Runner Up Prize!

Minus the actual contest winner, you now message EVERY lead you got on that list, and tell them they didn't win but they did WIN a Runner Up Prize! This prize MUST be IN-STORE CREDIT that expires in a week. One we like to do is $25 in store credit on a purchase of $50-$75 (depending on the margins for the store/business). The magic is it being a credit, NOT A DISCOUNT.

People feel they are literally leaving money in your store if they don't redeem it, not just a discount on something maybe they weren't in a rush to get. The "Credit" Gives them a sense of loss, and the expiry date gives the sense of urgency.

I have had people net over 5 figures in PROFIT off lists under 2000 leads generated with this contest, and that didn't include repeat business. Also, they have opened 2 messages now from you, one to enter a giveaway, the next one to get something for free. How likely do you think they are to open your third one? Make it count! 

Have a great day!
Michael Danyluk
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Lead Generation Specialist, seo online marketing, red deer alberta, how do I get more leads, get more sales michael-danyluk.com michael danyluk
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